Edinburgh Festival gets digital support

Digital bonuses for the Edinburgh festivals this August
Digital bonuses for the Edinburgh festivals this August

The summer is usually a time we can all enjoy arts and events and for Scotland the Edinburgh Festival is one of the highlights of the year. The festival which pulls together everyone from acting students to big name celebrities, comedians galore and artists is known world wide as the place to be in August.

Last year the festival could not run as normal due to the pandemic and while we are moving out of lockdown, it may take time to get ‘back to normal’ so the Government is funding two new projects to expand the digital offerins of the Edinburgh Festival.

The Government is providing £1m of funding so that more people can enjoy shows virtually, it is hoped it will help increase the festival’s exposure to culture fans both here and abroad.

The 11 festivals in the Festivals Edinburgh event portfolio will be able to apply for a share of a new £500,000 fund which will support innovative virtual solutions to the challenges of commissioning, producing and promoting festival programmes in an increasingly digitised cultural sector. The funding will help encourage collaboration between events and develop hybrid events with live and digital elements. Another £500,000 will be provided to create a new digital platform that will help national and international buyers and producers search for talent and content from the festivals’ hugely varied programmes, which showcase thousands of artists and performers every year, and promote the work of British artists and performers around the world.

Oliver Dowden, Culture Secretary, said:

Edinburgh’s Festivals have long been a springboard for the very best of British talent and a vital part of culture in Scotland and the UK. The UK Government’s investment will promote it to a worldwide audience online, helping the UK’s biggest combined festival build back better from the pandemic.

So whether you are heading to Scotland this summer or just hoping to catch the latest in comedy, theatre, art and music, Keep your eye on the forthcoming Edinburgh Festival

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