Alright money for some…

Look Her in the Eyes - 2021 Covid safety advert - Department of Health
Look Her in the Eyes - 2021 Covid safety advert - Department of Health

Many have been alarmed when they’ve seen the latest ‘Look her in the eyes’ advert to remind people to follow the Covid19 rules. The bit of shock is intended to break through the Covid19 fatigue.

The advert(s) created by MullenLowe may be something people are familiar with already, striking home at some of those key age groups. What do we mean?

Well remember the 1990s anti drink driving ads? There were similar TV ads too!

Have we seen a similar ad to the look her in the eyes before? Maybe!

Nice money if you can make it!

Though we hope you are all following the rules and staying safe from the booze and the ‘rona.

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